Most small businesses start off with few customers and over time build up a solid client base. Plumbers are different, however, because the work comes only when people need you, and that work may not all come at once. With that in mind, here are a few strategies for attracting new business.
1) Partner with other trades.
Many times a business or person may be having work done – carpentry, home repair, painting – and ask the people doing that job if they know someone who can work on plumbing. If you build relationships with other local craft workers and businesses, your name will be top of mind when those referral asks come up. Build relationships to other horizontal markets. Also, be sure to recommend others so you can further strengthen your relationships with other skilled tradesmen.
2) Partner with other plumbers who have different interests from you.
If you prefer your business to focus mainly on residential plumbing, get to know commercial plumbers who can refer you when the question of residential plumbing comes up. Or partner with plumbers in a different geographic area. For instance, if you are a plumber in Mill Valley, CA, you likely won’t get business calls for Sunnyvale. By building an association with plumbers in Sunnyvale, you could refer clients back and forth as the need arises.
3) Be Easy to Find.
If you only have a website, consider branching out into other forms of social media – build pages for Facebook, Google Plus, Yelp, and other services. Also have your website looked at by a search engine expert to make sure that it is using the right keywords to boost the chances that your site will show up high in web searches. And make sure that your information isn’t just in a graphic on your page – search engines cannot index the phone number or e-mail address in an image, it must be character text.