Love it or hate it, social media is here to stay and smart business professionals are embracing this fact. You can advertise your business in social media, reach out to potential employees, connect with your clients and much more. There is not an industry today that is not being touched in some way by social media.
Knowing how social media is changing business of all types is a very important topic for any business recruiter or owner. Let’s take a look at a couple of major ways social media has an impact on business.
Advertise Your Job through Social Media
If your business is recruiting for an open position, social media can be a great tool to bring in new applications. Simply putting the message out to social media that you are hiring is a great way to increase the number of applications you get for a specific job. If you’re not taking advantage of this great tool at your disposal, you could be missing out on qualified applicants.
Likewise, if you are seeking a job in HVAC, plumbing, or electrical fields, it could pay off to search social media for companies who are hiring. Just a decade ago, you wouldn’t likely have seen these types of industries recruiting on social networks but this is just one more way social media is changing business.
Screening Potential Job Applications through Social Media
If you are recruiting or hiring for positions in your business, you can screen potential job applicants through social media. You will learn a great deal about prospects from what they share on the Internet. This can be good or bad. If the person has unprofessional and unbecoming photos posted to a public account, complains about their previous employer or conducts themselves in an inappropriate way in social media, they are likely to get tossed from the applicant file.
However, you can learn a lot of positive things about an applicant from their social media and this could be a good pre-screening process to do before calling people in for interviews. It saves time, money and energy and helps many companies fill positions faster.
HVAC, Plumbing, and Electrical industries are growing at a rapid rate today. Just take a look at these stats from ExploretheTrades.org:
- Plumbers. In 2011, the average plumber made approximately $52,000. With that said, Time Magazine points out that in cities across the US, such as New York, LA, Chicago and Boston, plumbers are in high demand and can make up to $250,000/year! (www.bls.gov)
- HVAC Technicians. The average HVAC technician made over $42,000 in 2010, with the top 10% of the industry earning approximately $67,000. Overtime pay is also a great benefit during extreme temperatures, giving you the chance to work more and earn extra money. (www.bls.gov)
- Electricians. The average electrician in the United States makes just over $48,000 a year. (www.bls.gov)
It’s not just salary that is growing but demand itself. Plumbers and related fields are expected to grow at least 21% from 2012 to 2022, electricians 20% and HVAC technicians 34%. There are many jobs available now, as well as opportunity to expand your career. Understanding the connection of social media and business could help you get the job you are looking for.
If you’d like to learn more about HVAC, Plumbing, and Electrical industry jobs and recruiting, contact us today.