Having a social media presence is important to a business’s online branding. And it’s more essential than ever during this social boom. Are you looking to get your business involved in social media, but don’t really know where to start? If your business is highly visual, you may want to consider Pinterest—an image based social media site in which you “pin” content to boards that people can view and share. Let’s look at some tips to get you started off on the right foot with your Pinterest experience.
1. Business Account
When you set up an account on Pinterest, use the business account option. This adds legitimacy and professionalism to your page. Customers will trust you and feel secure doing business with you this way. This will also make certain options easier later down the road if you plan to sell products directly from your Pinterest page.
2. Have A Pinnable Website
Your website needs to use lots of images, since that’s the main form of content on Pinterest. Stock photo sites like Shutterstock, iStockPhoto, and Fotolia can help you with royalty free images if you’re running low on visual content. Add a “Pin It” widget or plug-in to your site to ensure that visitors can share the content on your pages directly.
3. Use Boards For Organization
When people search for things, they want specifics. Organize your pins with boards of focused content based around a main idea. That way you’re giving people the targeted, niche information they are seeking. Themed boards let your customers know what you’re about and show that you’re eager to please them.
4. Do Competitions
People love to participate in competitions and contests. Give them the opportunity to do so and you will a boost of likes, follows, and shares in return. Contests engage people and encourage the spread of your content. Offer prizes and incentives and people will flock to join in. Use apps like Votigo to help run your contest smoothly and make sure you follow the rules of Pinterest.
5. Pin On A Consistent Basis
Pin regularly and often to keep your followers happy. Keep posting fresh, useful content, though. Don’t post something just so you can say you posted. Make sure your pins are inspiring and provide a mix of information and entertainment.
Pinterest can be utilized to find business partners or increase sales. Remember to pin effectively and research your target audience so that you can make the most out of your Pinterest experience. Stick to your branding, persist in your efforts, and be patient until you distinguish your business as a leading authority figure. Contact us for more information. We’d be happy to help!