Honesty is the next thing I want to talk about. If you’re not completely honest with your customers and employees, it will always come back to bite you. If your company was recently featured on 60 Minutes, 20/20, Dateline or your local news for deceptive sales practices, your problems are likely way too big for me and there’s not much chance you’ll be able to hire quality people.
Just as in life, people tend to associate themselves with other people like themselves. Honest people only associate with other honest people and it stands to reason that the best potential employees are honest, ethical people. Do your employees try to sell services to your customers that aren’t needed just to make more money? If your answer is yes, you’ll never hire the best people until you change your business practices. In addition, do you as the owner/manager do what you say you will? Employees and customers need to know that your word is good. If there’s any doubt, there’s a trust issue. I’ve been talking a lot about courting, dating, relationships and marriage.
Does any of this sound like advice from a relationship or marriage counselor? It should. How many marriages or personal relationships continue without trust and honestly?
A common thread through everything I’ve said so far is that all of these things are either seen or felt by a prospective employee. You don’t have to tell them your staff is friendly if they really are, you don’t have to tell them that you have a clean and organized office and company vehicles if they are, and you don’t have to tell someone that you’re honest if you’re actually honest. As a matter of fact; if you have to come right out and tell someone in the beginning that you’re an honest person, you’re probably not. Every single time that someone I just met told me they were an honest person, they weren’t. You see, honest people don’t have to go out of their way to convince you that they’re honest. People around them just know it by the way they carry themselves, live their life, treat others and the life and business decisions that they make.
We’ll tackle more in the next issue…