What are the odds on any given day that the right applicant is looking for a job at the exact same place that you’re advertising? That’s a great question that I’m sure some brilliant statistician has the answer to, but we both know that in an industry such as ours, it’s probably not very good. The fact is; unemployment in our industry is typically extremely low and the percentage of qualified people searching for a job is very small.
When it comes to recruiting, there is NO MAGIC BULLET. There are a number of ways to find the person you’re looking for. They all work some of the time, but none are guaranteed to get you results. Most people take their entire recruiting budget and place one newspaper ad or one job posting on the internet, putting “all their eggs in one basket” so to speak. It’s like playing Roulette and putting all your chips on one spin for RED 27. Obviously, if you win…you win big, but the odds are stacked heavily against you.
Rather than playing “Recruiting Roulette”, why not diversify your efforts? Figure out what your budget is and utilize as many different methods of advertising as you can. With each additional form of advertising, you increase your odds of finding the right person. Think of each of these things as “Tools on Your Belt”. The more tools you have, the more likely you are to be able to fix the problem.